Professional off-road racer and media host Jim Beaver is pleased to unveil an all-new campaign for 2024: the GT Delivers Jim Beaver’s Misadventure US Tour 2024. Entering his 13th year with General Tire, Jim will step away from racing for the year to focus on getting out and having fun in all sorts of unexpected situations, ranging from his Elektra and Jessica Jones builds to a wide range of Kawasaki products.

From professional off-road racing to hosting television and the General Tire Jim Beaver Show, Jim Beaver’s illustrious career has taken him down all sorts of winding paths. Now, he’s teamed up with Belching Beaver Brewery—known for its collaborations with the legendary Deftones and Mint 400—to create the only beer that symbolizes and puts a name to those experiences: Jim Beaver’s Misadventure IPA!